How to Boost your Estate Sale Leads and Foot Traffic with Google Pages

July 24, 2015 Advertising, Estate Sale Company, Estate Sales, Estate Sales and Social Media, Liquidation, Online Marketing, Probate Real Estate, Sales and Marketing

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Ever wondered how your new clients or buyers are finding you? While personal and professional referrals are a big part of doing business, in 2015 real estate agents, attorneys and estate sale leads are mostly generated by consumers discovering your business on Google.

It’s important to take control of your online presence.  We will provide you with some tips on how to get it done and avoid any misrepresentation of your business which can result in better leads.

Why it’s important to create a Google Business Page?

Without a Google Page your potential clients are not finding you, but may be finding your competition.  A Google Places Page integrates directly with Google Maps, so it’s important to make sure the information Google has about you is correct.

Since Google pulls its data from online directories, you may already be listed on Google with incorrect information and not even know it.

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Google+ Profile Vs Google Business Page

Most people will setup a Google+ profile and think they’re done, this is incorrect.  A Google+ profile is great for the owner of the business, because it represents an individual.  A Google+ business page represents the actual business or company.  While they may seem similar, they are quite different.

How to Get Started?

If you already have a Google account, you already have a Google+ Personal profile, if not create one by opening a Google Account.

Make sure you have a business address you’re willing to share with the world, PO boxes are not allowed and there are additional Guidelines for representing your business on Google.

Once you have established your personal Google profile, visit the Google My Business page, claim or add your business free.

When setting up your local business page on Google, you will have to choose between 3 types of pages.

  1. A Storefront.  This makes the most sense if you have an actual store, consignment shop or local brick and mortar business.
  2. A service area. This is the most fitting for real estate agents, attorneys and estate sale companies.  It means you provide service to your clients at their location.  This also allows you to choose a certain mile radius around your business address and define it as your service location.
  3. A brand page. This is great for web businesses that do not have a particular location.  If you only provide an online auction, this might be a good choice for you, but service area is always the best choice if you’re in the service industry.

Once you have claimed or added your page, make sure and update it correctly with all your information, service categories, and link it to your website.  You will also be asked to verify the page.

The Google Business Page Verification Process

verified estate sale businessGoogle will send a postcard to your business address with a verification code, once it is received, log back in and enter your code.

This tells Google and others that this is a verified and updated business listing on Google.

Keep your password safe

It’s easy to get busy or side tract and forget your credentials.  Resetting your password on Google pages is not easy, so make sure you keep your username and password in a safe place.

Stay Active or you’ll lose your page

Keeping your page up to date is essential, so don’t set it and forget it.  Every once in a while, login to your page, post, upload videos, or even a quick message about your business.  It’s not only important to have a verified page, but it’s very important to remain active in it.  Google may choose to turn your business page to unverified status if they see you’re not active in the last 6 months.

Respond to your Business Reviews

Your business page allows users to leave your company a review, respond regularly to your reviews and encourage your clients to leave you review by sharing a link to your business page from other social media sites, and your website.

What if I need help?

Most people think it’s impossible to speak to someone at Google, this is far from the truth.  Google Business pages have a support team that’s ready to help you.  If you’re having any trouble, they are eager to assist and accessible once you’re logged in.

We hope these tips will help you create a web presence and get you noticed.  Leave a comment and let us know what you think.  Use these additional tips for marketing and advertising an estate sale business.

If you’re interested in an affordable, customized marketing solution for your business, contact us and we will put you in contact with the best personalized marketing consultant to help your company get in the spotlight and achieve excellent results.

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